Emirates

Discovering Dubai is a multimedia, interactive content experience built for Emirates Airlines on Travel + Leisure and promoted across Time Inc.’s  premium network. Engaging with travelers through the passion points of food, golf and adventure, we promoted Dubai’s attractions as reasons to stay and play in Emirates’ hub city. The content includes:

  • Guides to the city, specific to time of day and passion points
  • Video and custom maps
  • Travel advice, contextual to Travel + Leisure as the host site
  • Social promotion via Travel + Leisure’s social handles
  • Drivers to Emirates’ O&O site to book a trip
A division of Time Inc

Dewar’s

Sponsored by Dewar’s, Scotch and Other Stories to Savor is a multimedia, interactive content experience built on Travel + Leisure and promoted across Food & Wine and other sites within Time Inc.’s premium network. Dewar’s wanted to support five Scottish distilleries within its portfolio of brands, as well as further consumers’ knowledge of and passion for single malts. The experience included:

  • Travel guides around Scotland
  • Custom maps, gif-o-graphics and articles
  • Recommendations for Scotch pairings from top chefs
  • Social promotion via Travel + Leisure’s social handles
  • Drivers to Dewar’s O&O sites
A division of Time Inc

Walgreens

The Foundry created a long-form digital experience on Health.com to help position Walgreens as a first-choice destination for acute cough, cold, and allergy relief. The content hub gives users a personalized experience, and serves to authenticate the brand as synonymous with convenience, value, and expertise. The Right Relief, Right Now digital destination follows two distinct user journeys, and offers customized paths to diagnostics, preventative education, and recommendations for treatment. The program includes:

  • Custom videos, infographics, and articles
  • High-impact lightbox unit
  • Video playlist unit
  • Enhanced and in-feed video touts
  • Video pre-roll
A division of Time Inc
News

FEEL BETTER FAST: WALGREENS OFFERS THE ANTIDOTE FOR COLD AND ALLERGY

January 10, 2017

Just in time for cold and flu season, The Foundry and Walgreens have launched Right Relief, Right Now, a custom digital destination developed for Walgreens on Health.com. The native content hub is packed with articles, infographics, and videos, and is designed to help consumers find personalized information for acute cough, cold, and allergy relief.

A wide range of media drives to the hub, including lightbox and video playlist ad units, native touts on the Cozi app, and enhanced native and social feed video touts.

Find out if you’re a worrier or a warrior—experience the hub now.

The Work

The Foundry creates content against three main pillars

Capabilities

Time Inc. connects with 1 in 2 americans, wherever they are consuming content

Our Partners Rely on The Foundry’s Services to Connect to a Very Broad Audience

STRATEGY & IDEATION

Robust insight-led strategy ideation, design and program development

DESIGN & PRODUCTION

Working across the content spectrum—from original content to immersive integration with Time Inc. brands across all formats

DISTRIBUTION

Distribution via paid, owned and earned media and across Time Inc.’s Media Network at scale
Clients

PARTNERING WITH BLUE CHIP CLIENTS ACROSS ALL CATEGORIES

Land Rover
Dewar's
lincoln
Bank of America
Geico
Chase
Walgreens
P&G
Ultra
Dunkin Donuts
Ford
California dream big
Lexus
Porsche
Hyundai
Macy's
The Home Depot
Alexia
Emirates
Charles Schwab
Boursin
Volvo
About the Foundry

We are a full-service organization

Offering content solutions across a variety of formats. Our team of 125 editors, writers, producers, developers and marketers excels at producing insight-driven content of the highest quality that entertains, educates and, most important for our brand partners, engages.

Contact us

Next step: Let's figure out how to work together. Get in touch!

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