MGH

Time Inc. was approached to create a thought-leadership brand on behalf of Massachusetts General Hospital, the nation’s most storied teaching hospital and longtime partner of Harvard Medical School. The award-winning, multi-platform strategic partnership spans 12 years and includes live events, content across print and digital media, and robust paid and earned social media engagement. The partnership includes:

  • Award-winning print publication, digital hub and web content that engages notable visual artists and writers in the medical field
  • Robust and growing social media engagement through paid and earned strategies and live events
  • Earned syndication with high-profile media partners
  • Cutting-edge digital engagement that includes podcasts, video, augmented reality and interactive graphics
A division of Time Inc

Bank of America

For more than a decade and across lines of business including Merrill Lynch, U.S. Trust and Merrill Edge, Time Inc. has engaged diverse Bank of America audiences, from the financial advisor community to ultra-high-net-worth individuals and the self-directed investor. These content programs have included:

  • Quarterly magazines and special year-end issues
  • Content hubs
  • Custom content across all formats: video, long-form articles, infographics, original photography and more
  • E-newsletter programs
  • White paper production
A division of Time Inc

Ford

For this long-running content marketing partnership, Time Inc., together with the Ford Motor Company, has driven the MyFord CRM content program across all channels, including print—with nearly 60 magazine issues published—a digital hub and app, YouTube, social and paid media. The partnership also features:

  • A dedicated team of journalists, editors and videographers, all experts in the automotive category
  • Social listening data that informs content topics
  • An embedded account services team, based in Detroit
  • Proven track record for keeping Ford owners in the Ford family
A division of Time Inc
News

FEEL BETTER FAST: WALGREENS OFFERS THE ANTIDOTE FOR COLD AND ALLERGY

January 10, 2017

Just in time for cold and flu season, The Foundry and Walgreens have launched Right Relief, Right Now, a custom digital destination developed for Walgreens on Health.com. The native content hub is packed with articles, infographics, and videos, and is designed to help consumers find personalized information for acute cough, cold, and allergy relief.

A wide range of media drives to the hub, including lightbox and video playlist ad units, native touts on the Cozi app, and enhanced native and social feed video touts.

Find out if you’re a worrier or a warrior—experience the hub now.

The Work

The Foundry creates content against three main pillars

Capabilities

Time Inc. connects with 1 in 2 americans, wherever they are consuming content

Our Partners Rely on The Foundry’s Services to Connect to a Very Broad Audience

STRATEGY & IDEATION

Robust insight-led strategy ideation, design and program development

DESIGN & PRODUCTION

Working across the content spectrum—from original content to immersive integration with Time Inc. brands across all formats

DISTRIBUTION

Distribution via paid, owned and earned media and across Time Inc.’s Media Network at scale
Clients

PARTNERING WITH BLUE CHIP CLIENTS ACROSS ALL CATEGORIES

Land Rover
Dewar's
lincoln
Bank of America
Geico
Chase
Walgreens
P&G
Ultra
Dunkin Donuts
Ford
California dream big
Lexus
Porsche
Hyundai
Macy's
The Home Depot
Alexia
Emirates
Charles Schwab
Boursin
Volvo
About the Foundry

We are a full-service organization

Offering content solutions across a variety of formats. Our team of 125 editors, writers, producers, developers and marketers excels at producing insight-driven content of the highest quality that entertains, educates and, most important for our brand partners, engages.

Contact us

Next step: Let's figure out how to work together. Get in touch!

Manhattan office

Brookfield Place

225 Liberty Street, 2nd Floor

New York, NY 10286

(212) 522-1212

Brooklyn office

Industry City

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Brooklyn, NY 11232

(212) 522-1212