Time Inc. was approached to create a thought-leadership brand on behalf of Massachusetts General Hospital, the nation’s most storied teaching hospital and longtime partner of Harvard Medical School. The award-winning, multi-platform strategic partnership spans 12 years and includes live events, content across print and digital media, and robust paid and earned social media engagement. The partnership includes:
For more than a decade and across lines of business including Merrill Lynch, U.S. Trust and Merrill Edge, Time Inc. has engaged diverse Bank of America audiences, from the financial advisor community to ultra-high-net-worth individuals and the self-directed investor. These content programs have included:
For this long-running content marketing partnership, Time Inc., together with the Ford Motor Company, has driven the MyFord CRM content program across all channels, including print—with nearly 60 magazine issues published—a digital hub and app, YouTube, social and paid media. The partnership also features:
Just in time for cold and flu season, The Foundry and Walgreens have launched Right Relief, Right Now, a custom digital destination developed for Walgreens on Health.com. The native content hub is packed with articles, infographics, and videos, and is designed to help consumers find personalized information for acute cough, cold, and allergy relief.
A wide range of media drives to the hub, including lightbox and video playlist ad units, native touts on the Cozi app, and enhanced native and social feed video touts.
Find out if you’re a worrier or a warrior—experience the hub now.
For advertisers across Time Inc.'s networks and beyond, our Innovation Studio creates custom content and native advertising solutions. Formats range from virtual reality and branded entertainment to articles, slideshows, infographics and more. Experiences are just as varied, from social-first posts to immersive multimedia hubs.
The Foundry is Time Inc.'s launchpad for new digital brands with a mobile and social focus. Time Inc. relies on its storytelling and journalistic expertise to engage audiences through their passion points, whether it's cars, breakfast, beauty or technology.
We offer end-to-end services by planning and implementing 360-degree multimedia content programs. We work across a range of content business models including:
We create and deliver immersive content experiences to highly targeted audiences wherever they are—across Time Inc.'s powerful media network, in print, across all social channels and at real-time events, from Hollywood's Red Carpets to the biggest sports events and more.
INNOVATIVE STORIES and experiences informed by Time Inc.’s content DNA—which makes brand messaging feel less like advertising and more like content that offers utility, inspiration and entertainment.
NATURAL AMPLIFICATION at scale thanks to Time Inc.’s massive network, reflecting the editorial envelope that surrounds it in both style and substance.
RELEVANT + TIMELY content that connects with trending conversations and creates compelling reasons to share.
Offering content solutions across a variety of formats. Our team of 125 editors, writers, producers, developers and marketers excels at producing insight-driven content of the highest quality that entertains, educates and, most important for our brand partners, engages.
President of Digital, Chief Operating Officer
SVP, Creative + Content
President, Branded Content and Native Advertising Sales
SVP, General Manager of The Foundry
SVP/Head of Sales, The Foundry at Time Inc.
VP, Editorial Director
VP, Creative Director
VP, Ad Product and Operations
VP, Enterprise Creative + Content
VP, Content & Strategy
VP, Content & Strategy
Executive Director, Branded Content
Creative Director, Marketing
Custom Content Director
Executive Director, Branded Content Strategy and Sales
VP, Client Partnerships
Executive Director, Enterprise Business Development
VP, Strategy and Client Services
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