What we do

INNOVATIVE STORIES and experiences
informed by Time Inc.’s content
DNA—which makes brand messaging feel less like advertising and more
like content that offers utility, inspiration and entertainment.

NATURAL AMPLIFICATION at scale thanks to Time Inc.’s massive network,
reflecting  the editorial envelope that surrounds it
in both style and substance.

RELEVANT + TIMELY content that connects with trending conversations
and creates compelling reasons to share.

A division of Time Inc

Who we reach

TIme Inc. connects with 1 in 2 Americans, with massive scale across all channels and platforms.

91M VISITING OUR SITES ON THEIR MOBILE DEVICE
120M LOYAL DIGITAL CONSUMERS
211M DEVOTED SOCIAL FANS AND FOLLOWERS
2.1B VIDEO STREAMS

A division of Time Inc

Our services & workflow

STRATEGY
+ IDEATION

Robust insight-led strategy ideation, design and program development

Strategy + Insights
Time Inc. Research
Rapid Ideation
Editor’s Discovery Dashboard
Campaign Planning
Decision Journey

DESIGN
+ PRODUCTION

Working across the content spectrum—from original content to immersive integration with Time Inc. brands across all formats

CUSTOM ORIGINAL CONTENT
HIGH-IMPACT NATIVE and BRAND INTEGRATIONS
CUSTOM SPONSORSHIPS and experiences

DISTRIBUTION
AT SCALE

Distribution via paid, owned and earned media and across Time Inc.’s media network at scale

TIME INC. O&O SITES
EXTERNAL PUBLISHER And NATIVE NETWORKS
VIDEO PARTNER NETWORK
SOCIAL BOOSTING
TARGETING AND SEGMENTATION
A division of Time Inc

What we produce

CONTENT
FORMATS

Graphics

Articles

Videos

Slideshows

CONSUMER
EXPERIENCES

Branded

Native

Multimedia Pages

Real-Time Events

Partnerships

AD PRODUCTS
& EXPERIENCES

High Impact

Native Touts

Social Posts

Celebrities
+ Influencers

A division of Time Inc
News

FEEL BETTER FAST: WALGREENS OFFERS THE ANTIDOTE FOR COLD AND ALLERGY

January 10, 2017

Just in time for cold and flu season, The Foundry and Walgreens have launched Right Relief, Right Now, a custom digital destination developed for Walgreens on Health.com. The native content hub is packed with articles, infographics, and videos, and is designed to help consumers find personalized information for acute cough, cold, and allergy relief.

A wide range of media drives to the hub, including lightbox and video playlist ad units, native touts on the Cozi app, and enhanced native and social feed video touts.

Find out if you’re a worrier or a warrior—experience the hub now.

The Work

The Foundry creates content against three main pillars

Capabilities

Time Inc. connects with 1 in 2 americans, wherever they are consuming content

Our Partners Rely on The Foundry’s Services to Connect to a Very Broad Audience

STRATEGY & IDEATION

Robust insight-led strategy ideation, design and program development

DESIGN & PRODUCTION

Working across the content spectrum—from original content to immersive integration with Time Inc. brands across all formats

DISTRIBUTION

Distribution via paid, owned and earned media and across Time Inc.’s Media Network at scale
Clients

PARTNERING WITH BLUE CHIP CLIENTS ACROSS ALL CATEGORIES

Land Rover
Dewar's
lincoln
Bank of America
Geico
Chase
Walgreens
P&G
Ultra
Dunkin Donuts
Ford
California dream big
Lexus
Porsche
Hyundai
Macy's
The Home Depot
Alexia
Emirates
Charles Schwab
Boursin
Volvo
About the Foundry

We are a full-service organization

Offering content solutions across a variety of formats. Our team of 125 editors, writers, producers, developers and marketers excels at producing insight-driven content of the highest quality that entertains, educates and, most important for our brand partners, engages.

Contact us

Next step: Let's figure out how to work together. Get in touch!

Manhattan office

Brookfield Place

225 Liberty Street, 2nd Floor

New York, NY 10286

(212) 522-1212

Brooklyn office

Industry City

241 37th Street, 5th Floor

Brooklyn, NY 11232

(212) 522-1212