Discovering Dubai is a multimedia, interactive content experience built for Emirates Airlines on Travel + Leisure and promoted across Time Inc.’s premium network. Engaging with travelers through the passion points of food, golf and adventure, we promoted Dubai’s attractions as reasons to stay and play in Emirates’ hub city. The content includes:
Sponsored by Dewar’s, Scotch and Other Stories to Savor is a multimedia, interactive content experience built on Travel + Leisure and promoted across Food & Wine and other sites within Time Inc.’s premium network. Dewar’s wanted to support five Scottish distilleries within its portfolio of brands, as well as further consumers’ knowledge of and passion for single malts. The experience included:
To tap into the passionate culture surrounding breakfast and brunch, The Foundry recently launched Extra Crispy, a new channel devoted to the hottest coffee drinks, best ways to brunch the day away and the most outrageous Bloody Mary garnishes ever. Features include:
Mimi is where today’s young, stylish consumer goes for her daily beauty ritual. Feeding her passion for beauty across all aspects of her life, the Mimi vertical is integrated into InStyle, expanding that brand’s audience while bringing a fresh new voice to the franchise. Mimi coverage includes:
For this long-running content marketing partnership, Time Inc., together with the Ford Motor Company, has driven the MyFord CRM content program across all channels, including print—with nearly 60 magazine issues published—a digital hub and app, YouTube, social and paid media. The partnership also features:
Just in time for cold and flu season, The Foundry and Walgreens have launched Right Relief, Right Now, a custom digital destination developed for Walgreens on Health.com. The native content hub is packed with articles, infographics, and videos, and is designed to help consumers find personalized information for acute cough, cold, and allergy relief.
A wide range of media drives to the hub, including lightbox and video playlist ad units, native touts on the Cozi app, and enhanced native and social feed video touts.
Find out if you’re a worrier or a warrior—experience the hub now.
For advertisers across Time Inc.'s networks and beyond, our Innovation Studio creates custom content and native advertising solutions. Formats range from virtual reality and branded entertainment to articles, slideshows, infographics and more. Experiences are just as varied, from social-first posts to immersive multimedia hubs.
The Foundry is Time Inc.'s launchpad for new digital brands with a mobile and social focus. Time Inc. relies on its storytelling and journalistic expertise to engage audiences through their passion points, whether it's cars, breakfast, beauty or technology.
We offer end-to-end services by planning and implementing 360-degree multimedia content programs. We work across a range of content business models including:
We create and deliver immersive content experiences to highly targeted audiences wherever they are—across Time Inc.'s powerful media network, in print, across all social channels and at real-time events, from Hollywood's Red Carpets to the biggest sports events and more.
INNOVATIVE STORIES and experiences informed by Time Inc.’s content DNA—which makes brand messaging feel less like advertising and more like content that offers utility, inspiration and entertainment.
NATURAL AMPLIFICATION at scale thanks to Time Inc.’s massive network, reflecting the editorial envelope that surrounds it in both style and substance.
RELEVANT + TIMELY content that connects with trending conversations and creates compelling reasons to share.
Offering content solutions across a variety of formats. Our team of 125 editors, writers, producers, developers and marketers excels at producing insight-driven content of the highest quality that entertains, educates and, most important for our brand partners, engages.
President of Digital, Chief Operating Officer
SVP, Creative + Content
President, Branded Content and Native Advertising Sales
SVP, General Manager of The Foundry
Creative Director, Marketing
VP, Editorial Director
VP, Creative Director
Executive Creative Director
Executive Director, Ad Products and Operations
Custom Content Director
Executive Director Business Strategy, Branded Content
Director of Brand Innovation
Executive Director, Branded Content Strategy and Sales
VP, Client Partnerships
Executive Director, Enterprise Business Development
VP, Strategy and Client Services
Executive Director, Branded Content
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